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Shop Open!

Our online store is now open for business! We’ve featured a few of our favorite products below, but if you’d like to check out everything we have to offer, please visit the store!

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Ride North Grey T-Shirt

Our popular Ride North design in a crazy soft t-shirt is perfect for riding, mucking, lounging and laughing


Our Popular Ride North Zip Up

Of course we love all our products but if we had to choose a favorite, this would be it! Featuring our popular Ride North design, this hoodie has it all. With a “stay put” phone pocket and comfy, reinforced thumb holes, this zip-up is perfect for fall riding, cool summer nights and throwing on an extra layer for winter chores.


Ride North Red Pullover

We have a secret to tell you…we live in this sweatshirt. It is the softest, cushiest and snuggliest sweatshirt we have and we are always sad to take it off on wash days. When you need a little hug, throw this staple on and head out for some pony time.


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Welcome to the North!

Never Knock Goods is a quality clothing brand crafted deep in the North Woods. We are passionate supporters of our horses and our fellow equestrians. We believe the occasional tip of a barrel or bump of a pole is an opportunity to get up, dust off and move on – never knocked by what life brings – and always looking for the good.

A portion of our profits are given right back to the equine community, rescues, and therapeutic programming. Buy goods, do good.

Never Knock is on Instagram

Find the good.